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LowerMyBills sues copycat

If you've been online for more than .5 seconds you've seen at least one or seventeen ads for LowerMyBills.com. Recently the company won a lawsuit against NexTag (a comparison shopping site) in the amount of $200,000 for what Experian Interactive (which owns LowerMyBills) claimed was NexTag copying LowerMyBills' online advertising. Ripping off other ads is never a good thing, but if you're going to do it, online is probably the easiest place. A few right-clicks, some cutting and pasting, and you're done. Not that I would advocate something like that, since apparently it can get a tad expensive.

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